Building a digital product that users love starts with understanding their needs. This is where NPS (Net Promoter Score) software comes in. Whether you’re in SaaS, Fintech, Edtech, or running an online marketplace, NPS software helps you measure customer loyalty, gather actionable feedback, and improve your product experience.
But with so many options out there, how do you choose the right one? Don’t worry, we’ve got you covered. In this guide, we’ll walk you through everything you need to know to pick the best NPS software for your team. Let’s dive in!
NPS software is your go-to tool for measuring customer loyalty. It asks users one simple question: “How likely are you to recommend our product to a friend or colleague?” Based on their score (0-10), they’re grouped into Promoters, Passives, or Detractors.
But it’s more than just a score, it’s your secret weapon for:
For digital product teams, NPS software is a game-changer. Whether you’re building a SaaS platform, a Fintech app, an Edtech tool, or an online marketplace, it helps you stay in tune with your users and build a product they’ll love.
Every industry has its own unique challenges, but one thing’s for sure: keeping your users happy is always a top priority. That’s where NPS software shines. It’s not just a nice-to-have; it’s a must-have for teams building digital products. Here’s why:
Most SaaS categories are highly competetive, your users have options, lots of them! If they’re not happy, they’ll churn faster than you can say “churn.” NPS software helps you stay ahead of the game by:
Trust is everything in Fintech. Whether you’re building a payment app or a budgeting tool, your users need to feel confident in your product. NPS software helps you:
When you’re in Edtech, your users aren’t just customers, they’re learners. And if they’re not engaged, they’re not learning. NPS software helps you:
Running an online marketplace? You’ve got a double challenge: keeping both buyers and sellers happy. NPS software helps you:
The bottom line? No matter what industry you’re in, NPS software gives you the insights you need to build a product your users will love. And when your users are happy, your business thrives. Win-win!
Alright, so you’re sold on the idea of NPS software (yay!). But with so many options out there, how do you pick the one that’s perfect for your team? Don’t worry—we’ve got you covered. Here are the must-have features to look for:
Let’s face it: if your users have to leave your app to give feedback, they probably won’t bother. Look for NPS software that lets you embed surveys directly into your web or mobile app. That way, you can catch feedback while the experience is still fresh in their minds.
In the fast-paced world of digital products, timing is everything. You don’t want to find out about a bug weeks after it happened. Choose a tool that gives you real-time insights so you can act fast and keep your users happy.
Not all users are the same, and neither is their feedback. Look for software that lets you segment responses by user type, behavior, or demographics. For example, are your free users less satisfied than your paid ones? Segmentation helps you dig deeper and find out why.
Your NPS software shouldn’t live in a silo. Make sure it plays nice with the tools you already use, like your CRM, helpdesk, or product analytics platforms. Bonus points if it integrates with tools like Slack or Jira for seamless team collaboration.
Your product is unique, and your surveys should be too. Look for software that lets you customize everything from the questions to the design. Want to match your brand colors? Go for it. Need to ask a follow-up question? You got it.
Your team has enough on their plate. Choose NPS software that automates the boring stuff, like sending follow-up emails to Detractors or alerting your support team when a user leaves a low score.
How do you know if your NPS score is good? Benchmarking lets you compare your score to industry standards so you can see how you stack up. It’s like a report card for your product—but way less stressful.
If your users are on mobile (and let’s be real, most of them are), your surveys need to look great on smaller screens. Look for software that’s optimized for mobile to ensure a smooth experience for your users.
At the end of the day, the right NPS software should make your life easier, not harder. It should help you collect feedback effortlessly, uncover insights quickly, and take action confidently. So, when you’re evaluating options, keep these features in mind—they’ll help you find the perfect fit for your team.
Okay, so now you know what features to look for—awesome! But how do you actually go about choosing the right NPS software for your team? Don’t worry, we’ve broken it down into simple, actionable steps. Let’s walk through it together:
Before you start shopping around, take a step back and ask yourself: What do I want to achieve with NPS software? Maybe you’re trying to reduce churn, improve onboarding, or just get a better sense of how users feel about your product. Whatever it is, having clear goals will help you narrow down your options.
Your users are the heart of your product, so it’s important to think about their needs too. Are they tech-savvy SaaS users? Busy parents using your Edtech app? Sellers on your online marketplace? Understanding your users will help you choose software that works for them—not just for you.
If your users are hanging out in your app, that’s where you should be collecting feedback. Look for NPS software that makes it easy to embed surveys directly into your web or mobile app. Bonus points if it lets you trigger surveys at specific moments, like after a user completes a key action.
Your NPS software shouldn’t feel like an outsider—it should fit right into your existing workflow. Make sure it integrates with the tools you already use, like your CRM, helpdesk, or product analytics platforms. This will save you time and keep your data in sync.
In the world of digital products, things move fast. You don’t want to wait days (or weeks!) to find out what your users are thinking. Choose software that gives you real-time feedback so you can act quickly and keep your users happy.
Here’s a pro tip: try out the software yourself before committing. Most NPS tools offer free trials or demos—take advantage of them! Pay attention to how easy it is to set up surveys, analyze data, and take action on feedback. If it feels clunky to you, it’ll probably feel clunky to your users too.
Your product is growing, and your NPS software should grow with it. Look for a solution that can handle more users, more feedback, and more complexity as your needs evolve. Trust us, you don’t want to outgrow your software in six months.
Even the best software can feel overwhelming at first. That’s why it’s important to choose a vendor that offers great customer support and onboarding resources. Whether it’s live chat, video tutorials, or a dedicated account manager, make sure you’ll have the help you need to get started.
Choosing NPS software doesn’t have to be overwhelming. By following these steps, you’ll be able to find a tool that fits your team’s needs, your users’ expectations, and your product’s goals. And when you find the right fit, you’ll wonder how you ever lived without it.
Let’s be real—choosing the right NPS software can feel a bit like dating. You want to find “the one,” but sometimes it’s easy to get swept up in the excitement and overlook some red flags. To help you avoid heartbreak (and wasted time), here are some common mistakes to watch out for:
If your NPS software doesn’t let you collect feedback directly in your app, you’re missing out on a huge opportunity. Users are way more likely to respond when they don’t have to leave your product to do it. Don’t settle for a tool that makes feedback feel like a chore.
Waiting days or weeks for feedback is so last decade. In today’s fast-paced world, you need real-time insights to stay ahead of the game. If your NPS software doesn’t deliver instant results, it might be time to swipe left.
We get it—budgets matter. But choosing the cheapest option just to save a few bucks can end up costing you more in the long run. Instead of focusing on price alone, think about the value the software brings to your team and your users.
Your NPS software shouldn’t feel like an island. If it doesn’t integrate with the tools you already use (like your CRM or helpdesk), you’re setting yourself up for a lot of manual work. Look for a tool that plays well with others.
Your product is growing, and your NPS software needs to grow with it. Choosing a tool that can’t handle more users or more complex needs is like buying shoes you’ll outgrow in a month—painful and unnecessary.
Would you buy a car without test-driving it? Probably not. The same goes for NPS software. Always take advantage of free trials or demos to make sure the tool is a good fit for your team and your users.
Your NPS software isn’t just for you—it’s for your users too. If the survey experience feels clunky or annoying, they’re less likely to respond. Make sure the software you choose is as user-friendly for them as it is for you.
Choosing the wrong NPS software can lead to wasted time, frustrated users, and missed opportunities. But by steering clear of these common pitfalls, you’ll be well on your way to finding a tool that helps you build a better product and keep your users happy.
Alright, let’s talk about the elephant in the room—why should you choose Sondar.Ai over all the other NPS tools out there? Well, we’re glad you asked! Here’s why Sondar.Ai is the perfect sidekick for your digital product team:
With Sondar.Ai, you can embed surveys directly into your web or mobile app, making it super easy for users to share their feedback without skipping a beat. No more redirecting them to external links or hoping they’ll respond later. It’s feedback made frictionless.
Why wait for insights when you can get them in real time? Sondar.Ai delivers instant feedback so you can spot trends, catch issues, and celebrate wins as they happen. It’s like having a crystal ball for your product, but way more reliable.
Not all feedback is created equal, and neither are your users. Sondar.Ai lets you slice and dice your data by user type, behavior, or demographics. Want to know how your power users feel compared to newbies? We’ve got you covered.
Your NPS software shouldn’t feel like an outsider. Sondar.Ai integrates seamlessly with the tools you already use, like your CRM, helpdesk, or product analytics platforms. It’s the team player your tech stack has been waiting for.
Your product is unique, and your surveys should be too. With Sondar.Ai, you can customize everything from the questions to the design to match your brand’s vibe. Want to add a little personality? Go for it.
Let’s face it—your team has enough on their plate. Sondar.Ai automates the boring stuff, like sending follow-up emails to Detractors or alerting your support team when a user leaves a low score. It’s like having an extra team member who never sleeps.
Most of your users are on mobile, so your surveys should be too. Sondar.Ai is optimized for mobile, ensuring a smooth and seamless experience for your users—no matter where they are.
Whether you’re in SaaS, Fintech, Edtech, or running an online marketplace, Sondar.Ai is designed with you in mind. We understand the unique challenges you face, and we’re here to help you tackle them head-on.
At the end of the day, Sondar.Ai isn’t just another NPS tool—it’s your partner in building a product your users will love. With features tailored for digital product teams and a focus on real-time, actionable insights, we’re here to help you turn feedback into growth.
So, what are you waiting for? Let’s make your users’ voices heard and create a product they’ll rave about. Try Sondar.Ai today and see the difference for yourself!
So, you’ve chosen your NPS software (maybe even Sondar.Ai, 😉 😉). Now what? It’s time to roll up your sleeves and get it set up in your product. Don’t worry, we’ll walk you through it step by step. Let’s make this as smooth as butter!
First things first, what do you want to achieve with your NPS surveys? Are you trying to improve onboarding, reduce churn, or just get a general sense of how users feel about your product? Having clear goals will help you design better surveys and measure success.
Keep it short, sweet, and to the point. Your users are busy, so make sure your surveys are easy to complete. Stick to the classic NPS question (“How likely are you to recommend us?”) and add a follow-up question if needed (e.g., “What’s the main reason for your score?”). And don’t forget to make it visually appealing—your survey should feel like part of your product, not an afterthought.
Timing is everything. You don’t want to bombard users with surveys the second they open your app. Instead, choose strategic moments to ask for feedback, like:
Collecting feedback is just the first step—the real magic happens when you act on it. Use the insights you gather to:
When users take the time to share their feedback, they want to know it matters. Make sure to close the loop by:
NPS isn’t a one-and-done thing—it’s an ongoing process. Keep an eye on your scores over time and look for trends. Are your scores improving? Are there recurring issues you need to address? Use this data to continuously refine your product and your surveys.
Why Implementation Matters
Implementing NPS software isn’t just about collecting feedback—it’s about creating a feedback loop that drives real change. When you listen to your users, act on their feedback, and show them you care, you’re not just building a better product—you’re building trust and loyalty.
And hey, if you ever feel stuck, remember: Sondar.Ai is here to help you every step of the way. Let’s turn those insights into action!
Choosing the right NPS software is a game-changer for digital product teams. It’s not just about collecting feedback, it’s about turning insights into action to build a product your users will love.
Ready to get started? Try Sondar.Ai today and see how easy it is to listen, learn, and grow. Your users (and your team) will thank you!
Got questions? We’ve got answers! Here are some common questions about NPS software and how it can help digital product teams:
It depends on your product and user journey, but a good rule of thumb is to send surveys at key moments (e.g., after onboarding, post-purchase, or at the end of a free trial). Avoid over-surveying—no one likes feedback fatigue!
Absolutely! Most NPS tools, including Sondar.Ai, integrate with popular analytics platforms like Mixpanel, Amplitude, and Google Analytics. This helps you combine feedback data with user behavior for deeper insights.
Start by identifying trends in your feedback. Are users consistently mentioning a specific issue? Address it ASAP. Then, follow up with Detractors to understand their concerns and show them you’re listening. Finally, share updates with your team and users to close the loop.
NPS scores can vary by industry, but generally:
Definitely! Even if you’re just starting out, understanding your users’ needs and pain points is crucial for growth. Plus, many NPS tools (like Sondar.Ai) are designed to scale with you as your team and user base grow.
Sondar.Ai is built with a mobile-first design, so your surveys look great and work seamlessly on smaller screens. Plus, in-app surveys mean users don’t have to leave your app to share their feedback—win-win!
If you’re curious about anything else, feel free to reach out! We’re here to help you make the most of your NPS software and create a product your users will rave about.
